The California Department of Transportation sought to promote safe driving in highway construction work zones. The "Slow for the Cone Zone" effort featured a series of advertising and public relations campaigns to inform and persuade motorists to slow down and drive safely in highway work zones.
Read MoreKellogg's sponsored a series of promotional "TRYathalon" events involving kids playing games and "trying their best," a message carried through by Kellogg's Tony the Tiger and Frosted Flakes. ConsumerQuest was commissioned to conduct on-site research to measure the impact of the events on children and moms.
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