Consumer Packaged Goods

From breakfast cereals and beverages to detergents and toiletries, ConsumerQuest experts conduct customized research studies using the most advanced research tools and techniques available. We deliver superior study design and management, outstanding reporting and analysis, and insightful strategic marketing recommendations.

Capitalizing on our strengths in survey design and programming, ConsumerQuest applies solid web-based interview methods and routines for a plethora of research services. In-Home Usage Tests and Central Location Taste Testing and Sensory Evaluations take full advantage of our leading Internet-based survey capabilities. Our ability to manage and join together product fulfillment with the research process is unparalleled. We excel at strict quality control in complex study methodologies such as triangle tests, sequential monadic tests, and randomized block designs. By fully-integrating data collection with data processing, results are delivered quickly and accurately, always meeting tight, demanding project turnaround schedules.

Among the many different types of research studies we conduct are:

In -Home Usage Tests
Taste Tests / Sensory Evaluation
New Product Concept Tests
Packaging Research
Consumer Attitude & Usage Tracking
Customer Satisfaction
Brand Positioning & Messaging
Pricing and Price Elasticity
Conjoint / Features Optimization
Focus Groups
In-Depth Interviews
“Qual/Quant” Studies

Among the vast number of consumer packaged goods categories we’ve conducted research in are:

Bath & Shower Care
Breakfast Cereals
Candy & Confections
Coffee & Tea Products
Cooking & Baking Supplies
Dairy Products
Fresh Fruits & Vegtables
Hair Care Products
Household Cleaning Supplies
Infant Formula
Laundry Products
Performance Nutrition
Pet Foods & Supplies
Skin Care Products
Snack Foods
Wine & Spirits