Education Research

Education research is a focus for ConsumerQuest. For more than 20 years, ConsumerQuest has assisted curriculum publishers, educational institutions, product manufacturers, and public agencies by bringing best-in-class market research and consulting services to the education market.


With the KnowledgeQuest brand, our mission is to provide research-driven insights to organizations serving our schools so that children and young adults have the best opportunities to learn and grow. To that end, we work closely with clients throughout the research process to ensure valid research design, provide confidence in the conclusions that are reached, and make valuable recommendations. In short, we work with our clients to help them make key business decisions.



  • Each project we conduct draws upon the knowledge and experience of our senior staff as well as an extensive network of market experts.
  • We have access to large databases of specialized school personnel involved in the decision-making process, from teachers to administrators, from PreK to Post-Graduate levels.
  • We know how to navigate the often-complex school landscape. We know how to encourage these target audiences to participate in research studies and understand the realities of what will and won't work.
  • We can draw upon recognized experts in the areas of educational sales, marketing, product development, and curriculum and instruction in all major content areas.
  • We listen to our clients, learn what they want, and understand the research implications for marketing, product development, and sales.


Our market research services have helped over 50 K-12 and higher education clients, including:

  • California Department of Public Health
  • California Dept. of Forestry & Fire Prevention
  • Casio USA
  • Cengage Learning
  • Centers for Disease Control & Prevention
  • Council for Aid to Education
  • Disney Marketing Media & Sales
  • Educational Testing Service
  • First Five
  • Free to Choose Network
  • Houghton Mifflin Harcourt
  • Intel Play
  • Intuit Education
  • LeapFrog Enterprises

  • National Center for Education Statistics
  • Oaks Christian School
  • Philips Electronics
  • Sesame Workshop
  • Smithsonian Science Education Center
  • Stonehouse Media
  • Taxi Dog
  • Think Tank Learning
  • U.S. Department of Education
  • U.S. Playing Card Company
  • University of California, Los Angeles
  • World Vision
  • Wowwee, Inc.
  • Write the World